Utilizing social media networks to control and expand an organization’s message and online presence is known as social media optimization (SMO). Social media optimization can be used as a digital marketing approach to engage with customers, spread positive content, and raise awareness of new goods and services.
KEY TAKEAWAYS
Increasing a company’s or organization’s online visibility through social media platforms is known as social media optimization (SMO).
It can help people learn about new goods and services, and it can help businesses interact with their clients.
Digital marketing can be carried out on well-known social media sites like Pinterest, Facebook, Twitter, Instagram, YouTube, Snapchat.